Episode # 208 – David Goldhill Founded and Chairs Leapfrog Groups Board and Now Leads Sesame – A Fast Growth Marketplace for Consumers to Find Doctors and Market Prices Outside of Big Insurer Directories. Learn Why They’re World Class Rated by Both Parties in Net Promoter Scores.

In this episode, Ron chats with David Goldhill, Founder and CEO at Sesame, a new healthcare system for uninsured Americans and those with high-deductible plans. In their conversation, they delve into net promoter scores, the convenience and pricing of Sesame, and more. They also dive into David’s books “Catastrophic Care: Why Everything We Think We Know about Health Care Is Wrong” & “Catastrophic Care: How American Health Care Killed My Father–And How We Can Fix It”.

David Goldhill is the Founder and CEO of Sesame, which operates an innovative direct pay marketplace for the full range of health care services. Sesame launched its service in Kansas City in 2019.  Goldhill has been a leading voice of market-based health care reform since publication of 
“How American Health Care Killed My Father” as the cover story of the September 2009 issue of The Atlantic.

Goldhill is the author of “Catastrophic Care: Why Everything We Think We Know about Health Care is Wrong” (Knopf, January 2013) and of “The Real Costs of American Health Care” (Vintage 2016).  He is co-editor of New York’s Next Health Care Revolution (Manhattan Institute, 2015).  Goldhill is chair of the Board of Directors of the Leapfrog Group, an employer-sponsored organization dedicated to hospital safety and transparency.

In his business career, Goldhill was president and CEO of GSN, which operates a US cable television network seen in 80 million homes and one of the world’s largest digital games companies.  He previously served as president and COO of Universal Television Group, the largest division of Universal Studios.  In this capacity, he oversaw all operations at the company’s domestic and international cable television networks, cable and network television studios, first-run syndication business and worldwide television distribution.

Goldhill was also chairman and CEO of Independent Network Holdings, Ltd. (INTH), which created and operated the TV3 television network in Russia.  Prior, Goldhill was the CFO of Act III Communications, a privately-owned holding company with interests in television stations, movie theaters, magazines, and film/television production.  He has served as Director of Commerce Hub (CHUBA), Expedia (EXPE), eLong (LONG), and numerous private companies.

Goldhill graduated from Harvard University with a B.A. degree in history and holds a M.A. degree in history from New York University.

Episode # 207 – Joe Murad, The New CEO of Vida Health, Joined Due to Outcomes Backed Performance Guarantees Unique to the Industry.

This episode features Joe Murad, President & CEO at Vida Health. Vida Health offers its members personalized care programs for diabetes, obesity, depression, anxiety, hypertension, and more. Here, he does a deep dive in to what makes Vida Health special, what outcomes they are seeing with their members, how their program offers weekly virtual visits with providers to help ensure patient success, and more.

Joe Murad, a seasoned digital health executive, currently leads Vida Health as CEO. Joe was previously CEO of WithMe Health, driving personalized medication guidance. He also helmed PokitDok, a pivotal player in healthcare interoperability, leading to its acquisition by Change Healthcare. Joe‘s strategic impact extends to Willis Towers Watson, Extend Health, and eHealth, where he played key roles in reshaping the health benefits landscape. Joe holds a BA from the University of Southern California and resides in the San Francisco Bay Area.

Episode # 206 – Meet Guy Benjamin, CEO of Healthee and its Avatar, Zoe. Here is How to Achieve 500,000 Engaged Members Year One.

This episode features Guy Benjamin, Co-CEO & Co-Founder of Healthee. Here, he discusses how Healthee’s AI driven App simplifies healthcare navigation, providing fast, accurate guidance on plans, providers, costs and more. He also does a deep dive in to the importance of their app being user friendly and how it helps eliminate some of the confusion around benefits coverage. Their AI healthcare virtual assistant, Zoe, works to answer’s employee’s questions around what is covered, where it is covered, costs, and even reminds patients about upcoming needed screenings and appointments.

Guy Benjamin is an accomplished speaker and entrepreneur with a unique background that combines military, academic, and business experience. Born and raised in Israel, Guy spent 12 years as an F16 Fighter Pilot in the Israeli Air Force and earned a BA in Information Technologies and Physics from Ben Gurion University. After leaving the Air Force, Guy graduated from Yale School of Management and worked as an Associate Partner at McKinsey & Co., where he focused on Digital and Analytics. Guy’s passion for transforming the healthcare experience led him to co-found Healthee, a company that empowers people to take control of their health benefits and live healthier lives.

Episode # 205 – Rebecca Love, Thought Leader, Doer, & Entrepreneur Co-leads a Stellar Committee with the Long Term Solve for the Nurse Staffing Shortages at the Center of an Imminent Crash in Hospital Care Delivery.

This episode features Rebecca Love, Chief Clinical Officer at IntelyCare. Here she discusses how the pandemic put a spotlight on many of the issues in nursing, the importance of having the correct nursing ratio, why so many nurses are leaving the profession, and more. She also does a deep dive into what needs to be done to address the nursing shortage and how to encourage more people to enter the profession.

Rebecca Love, RN, BS, MSN, FIEL is an experienced nurse executive and first nurse featured on Ted.com, and recognized as one of Modern Healthcare’s most influential people in healthcare in 2022. By day, Rebecca serves as Chief Clinical Officer at IntelyCare, a leading app-enabled workforce management platform helping solve the nursing crisis. IntelyCare’s solution gives nurses the ability to find the right shifts at the right facilities, while giving facilities access to trained, top-quality nurses.

Rebecca, was the first Director of Nurse Innovation & Entrepreneurship in the United States at Northeastern School of Nursing – the founding initiative in the Country designed to empower nurses as innovators and entrepreneurs, where she founded the Nurse Hackathon, the movement has led to transformational change in the Nursing Profession. In early 2019, Rebecca, along with a group of leading nurses in the world, founded and is President of SONSIEL: The Society of Nurse Scientists, Innovators, Entrepreneurs & Leaders, a non-profit that quickly attained recognition by the United Nations as an Affiliate Member to the UN. Rebecca is an experienced Nurse Entrepreneur, founding HireNurses.com in 2013 which was acquired in 2018 by Ryalto, LTD UK, where she served as the Managing Director of US Markets, until it’s acquisition in 2019. Currently, Rebecca serves as the Chief Clinical Officer of IntelyCare,

Inc. Rebecca is passionate about empowering nurses and creating communities to help nurses innovate, create and collaborate to start businesses and inventions to transform healthcare. In 2023, she is now Co-Chair and Co-Founder of the Commission for Nursing Reimbursement working to respond to the nationwide concerns of nursing staffing shortages.

Rebecca holds a M.S. in Nursing from Northeastern University, B.A. in International Relations/Spanish from Boston University, an, sits on the board of NextGen Ventures, Health Science Entrepreneurs at Northeastern University & the Host Committee for the Massachusetts ACLU. She currently lives in Marblehead, Massachusetts with her husband and 3 children.

Episode # 204 – Dr. Zeev Neuwirth Round 2 Talks About What He Learned in the C-Suite at a Leading System and from Leading Lights on His Podcast. Healthcare is on the Move Beyond the Walls – Here’s How.

In this episode Ron chats with Dr. Zeev Neuwirth. Zeev is a healthcare executive, author, and host of the “Creating a New Healthcare” podcast. Here, he delves deep into the innovative realms of employee health and the transformative potential of digital technology in healthcare. Zeev also shares insights from his book “Beyond the Walls: MegaTrends, Movements and Market Disruptors Transforming American Healthcare”.

Zeev Neuwirth, MD is a healthcare executive with over 15 years of clinical practice in Internal Medicine and another 15 years in clinical operations, quality improvement, care redesign, population health and innovation. He has served as an industry adviser to numerous digital health companies. His work to improve and transform healthcare delivery have been featured in Newsweek, Forbes, Fast Company, WebMD, The Yale School of Management Journal, and two Harvard case studies.

In 2017 Dr. Neuwirth launched a podcast entitled Creating a New Healthcare. It was named as one of the most popular healthcare podcasts of 2018 and awarded “Healthcare Podcast of the Year” in 2019 by the Healthcare and IT Marketing Community. It continues to be one of the leading healthcare podcasts.

In 2019, Dr. Neuwirth published his first book, Reframing Healthcare – A Roadmap for Creating Disruptive Change. which achieved Amazon #1 New Release status in the domain of healthcare administration and policy. Based on in-depth interviews with hundreds of healthcare leaders and entrepreneurs, it outlines the market trends re-shaping healthcare, and a comprehensive and scalable approach to transforming healthcare delivery.

In September 2023, Dr. Neuwirth published a second book, Beyond The Walls – Megatrends, and Market Disruptors Transforming American Healthcare.  This book achieved Top New Release on Amazon, in the category of Hospital Administration. It outlines a 3-part strategy for the transformation of American healthcare and documents dozens of examples of the visionary, courageous entrepreneurs and leaders who are transcending the constraints of our legacy past.

Dr. Neuwirth is an alum of Tufts University and the University of Pennsylvania School of Medicine. He received a Masters in Healthcare Management from the Harvard School of Public Health, where he continues to lecture. He is also a lecturer at the Yale School of Public Health, and a frequent speaker at national symposium and board retreats.

Episode # 203 – Round 2 with Dr. Gordon Chen From a Few Days Before Walmart Announced They Are in Talks. How to Deliver 30-50% Lower Hospitalizations and Much More.

On this episode Ron has an engaging conversation with Dr. Gordon Chen, Owner, former Chief Medical Officer, and current Board Member, ChenMed Inc. He is also Co-author of “The Calling: A Memoir of Family, Faith and the Future of Healthcare.” Here, Gordon answers the hard-hitting questions of why everyone isn’t going full risk in value-based care, what differentiates ChenMed from other practices, why some physicians are willing to be put on waiting lists to work for ChenMed, and much more!

Gordon Chen, MD is leading a healthcare revolution. He created and oversees a world class physician development culture that empowers doctors to be the change they want to see in healthcare while fulfilling their purpose and creating personal opportunities.

Dr. Chen believes doctors can fulfill the moral imperative needed to create a healthcare delivery system that produces social justice through better health. He has developed programs to create world-class physician leaders with the influence required to spread value-based, preventive care beyond a medical center, city or even a state. His approach transforms doctors, patients, and entire communities.

After graduating from Brown University with a bachelor’s degree in economics as part of Brown’s Program of Liberal Medical Education, Dr. Chen followed family tradition and accepted a scholarship to attend the University of Miami School of Medicine. He remained in Miami for his internal medicine and cardiology training.

Dr. Chen is also the president of Nicaragua Medical Missions, a Christian non-profit organization that strives to create medical mission opportunities to meet the needs of multiple underserved Nicaraguan communities. Dr. Chen is married to his medical school sweetheart, Dr. Jessica Chen, ChenMed’s Chief Clinical Officer. They have four children.

Episode # 202 – Andy Thompson is COO of the Largest Independent Pediatric Group and a Former Leader at VillageMD. Here We Learn About Key Quality Metrics, Full vs Partial Risk VBC, Deep Data and the Critical Importance of the Independent Caregiver.

In this episode Ron chats with Andrew Thompson, COO of Pediatric Associates. Here they discuss whether the large health systems deliver better or worse outcomes than independent physicians. They also examine the influence of big healthcare systems, the rise of value-based care, and the monopolies that dominate the industry. Throughout the episode, Andrew and Ron explore the pivotal role of primary care in our healthcare system and discuss the pervasive corruption in the world of big healthcare systems.

Andy Thompson joined Pediatric Associates as the practice’s Chief Operating Officer in November of 2022. As Pediatric Associates continues to grow its footprint nationally, he will provide operational leadership across the national pediatric practice. As COO, Thompson will collaborate across the executive leadership team and a diverse market stakeholder base to drive operational efficiency and performance while building a continuously scalable organization.

Andy has dedicated his over 20 year career in physician practice management. Previously, Thompson held the same role at VillageMD, a national provider of value-based primary care services. Prior to Pediatric Associates and VillageMD, Thompson has excelled in several COO roles for both traditional and private equity backed organizations including Mercy and Bon Secours. At VillageMD, he built the operating model and created the structure for operations using analytics and other mechanisms to drive rigor.

Thompson has a BA in Psychology from the University of Minnesota, Twin Cities, and a master’s in healthcare administration from Missouri State University. He currently lives in Dallas, TX. Outside of work Andy is an avid tennis player, father, and husband.

Episode # 201 – Leon Wisniewski Round 2 is On Fire with a New App, Billy, Allowing All of Us to Easily See Local Hospital Pricing on Any Procedure. All You Need is a CPT Code and You’re Off..!

In this episode, Ron chats with Leon Wisniewski, Founder of Health Cost Labs & Co-Founder of Billy – a consumer focused healthcare payment tool. Here, Leon discusses how Billy works, how it takes price transparency to a whole new level, how it creates hospital competition that will ultimately bring prices down, and much more!

Leon worked at large Blue Cross for over 15 years as an actuarial analyst, contract analyst, in payment integrity and in informatics. In these roles he modeled claims data to project spend, created fee schedules, supported contract negotiations with doctors and hospitals, identified recoveries by finding claims that did not pay correctly and modeled payment policy impact changes. More recently he worked at a population health company making benchmarks to inform companies of opportunities to make better decisions. With full experience in the managed care space he believes nothing is more effective to lowering cost and reducing doctor abrasion than knowing the price for treatment and creating data fluidity which will greatly reduce over-utilization and misdiagnosis.

He has a BA in Information Management from Holy Family University, lives in the Philadelphia area, is married, has two kids, and belongs to his church.

Episode # 200 – Primary Care Cures Celebrates its 200th Episode with Host Ron Barshop

A lot has changed in healthcare since Ron Barshop started the podcast in 2019. On this 200th episode of Primary Care Cures, Ron reflects on the multitude of conversations he’s had with thought leaders from across the country, the growth of the podcast, the current retail disruptor wars in healthcare, federal complicity, and who is profiting from the massive headwinds healthcare has faced since the start of the podcast and specifically since the beginning of the pandemic.

Ron Barshop was Executive Vice President of Phone Power where he grew an inbound telemarketing tax service firm from 5 to 50 employees in under 2 years as the sole business development officer — he recruited clients such as WalMart, Hilton, Kelly Services and McDonalds before age 25.As President of the Financial Process Group he grew the agency from 3-50 employees into a top 2% performer.He served asPresident of a 3 city AM money talk radio network which under his leadership,raised several million in capital and  increased revenues over 120% in 18 months.He was Co-Founder and CEO of APMD, an ancillary income physical medicine service add on in Primary Care Physician offices as well as Smart Allergy Labs which grew to 50 clinics in three states In its first 9 months.
Most recently served as  CEO of Beacon Clinics a leading ancillary income firm for primary care providers. Beacon clinics was a top-in-class  national leader in allergy outcomes , patient volume and safety protocols.
He has won numerous leadership awards and honors in Texas and has served on multiple statewide and San Antonio civic boards. Ron  has led several capital campaigns for nonprofits all exceeding the goal .He is a guest lecturer at the Boise State University Master in Population & Health Systems Management program.
He led two angel networks, including founding Angel SA– the members funded the first round of RackSpace, and including Chairing The Capital Network which raised
over $100M in angel capital for startups under his tenure.
He is father to three adult sons and has completed 10 marathons.

Episode # 199 – Dr. Cristin Dickerson Has Served 18,000/yr at Green Imaging with 3,000 Centers where Costs Drop 60% with Equal or Better Quality. This is a Preferred Diagnostic Network Defined — Round 2!

In this episode Ron brings Dr. Cristin Dickerson back on the show. Here, she discusses the Green Imaging business model, how they focus on providing fairly priced imaging, her thoughts on what the ideal health plan would be, and more.

Dr. Cristin A. Dickerson is the founding partner of Green Imaging. She is a graduate of the University of Texas Medical School at Houston where she was elected to Alpha Omega Alpha Honor Medical Society. Dr. Dickerson completed her radiology residency at UT Houston, where she was a chief resident, with extensive training in cancer imaging at MD Anderson Cancer Center.

Dr. Dickerson practiced for 13 years at the Diagnostic Clinic of Houston where she served as a two-term president of the 50 physician clinic and oversaw a self-funded health plan. Her clinical interests include oncologic (cancer) MRI and CT and PET/CT, breast imaging, and cardiac screening.

She founded Green Imaging in 2011 to provide affordable, high-quality medical imaging for uninsured and high deductible patients in Houston and rapidly expanded the company to provide services throughout most of the US and to employer-sponsored health plans. She loves being able to provide quality services to patients who otherwise couldn’t afford them and delivering significant imaging cost savings to patients with healthcare coverage and their employers without compromising quality. Dr. Dickerson is passionate about spreading the word that patients and employers do have great new nontraditional healthcare coverage options in the fast-growing alternative healthcare market.